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During July, there is so much opportunity for advertising. The summer heat is often accompanied by significant holidays and occasions in which you can utilize to connect with your potential clients. The guide will help you ensure that Content Creation in July is as hot as the weather during summer.
Do you want to put some of this spirit of summer into your marketing? Let us be a part of your happy-go-lucky July!
Key points in this article include
- Utilize holiday and other key days within the month of July: National Ice Cream Month and Independence Day are sample events that could enhance your marketing campaigns.
- Summer-Marketing Strategies: Print on Demand Printing Solutions
- This insight provides improved global order fulfillment system throughout the summer advertisement strategy using print-on-demand printing solutions on inventory issues.
- Learn how to run big sales, designing appealing offers that must result in increased no. of purchases and revenue.
- Start making connections with customers during National Anti-Boredom Month, use gamification techniques online.
July’s Heat: What You Should Know About Key Holidays
Let us immerse ourselves directly into action, plunging straight into July. There is so much marketers can talk about between national holidays and special days thus they’ve got loads of material upon which to base interesting stories or create intriguing campaigns targeting intelligent audience all over month 7 (seven) long.
Here are some national dates/holidays that might influence your marketing decisions:
- National Ice Cream Month
- Independence Day (4thof July, USA)
- National Grilling Month
- Family Reunion Month
- World Chocolate Day (July 7th)
- National Picnic Month
- World Emoji Day (17th of July)
- International Day of Friendship (30thJuly)
- Summer Vacation
- National Hot Dog Day (mid-July)
11 Great Marketing Ideas for July Engagement Boosts
Leverage the power of Content Creation in July through our specifically designed strategies. See your campaigns fly and your customers get more involved than ever before.
National Ice Cream Month Campaigns
It’s only fitting that ice cream should have a whole month to itself in the sweltering temperatures of July. Let’s look at them:
Ice cream socials: Introduce ice cream into your business by hosting an ice-cream social. You could purchase customized cutlery such as spoons and bowls or, if you prefer, go all DIY with sundae bars. This will not only create a sense of community among those who indulge their sweet cravings but also make them feel like part of something bigger.
Special offers based on ice creams: Offer discounts on products related to ice cream. These discounts may be valid for a specified period or give free ice cream when customers present coupons within your store. Alternatively, one can offer loyalty cards to customers so that after many purchases they will have enough to claim a free scoop of ice-cream.
Innovative collaborations: Collaborate with local ice cream parlors and food delivery services as part of promotional aims.
National Ice Cream Day: The day that the offer of event is scheduled to take place should therefore be on the third Sunday of July which is National Ice Cream Day.
Making the most of National Grilling Month
Sales teams can become creative with their campaigns in July, and this could benefit from National Grilling Month. Below are some strategies that will put your marketing campaign on steroids:
Products showcase: Product demos via videos and social media contents that demonstrate engaging product demonstrations or grilling instructional videos about grilling products such as brands or grilling accessories.
Interactive Content: Enhance audience engagement through online grilling challenges or quizzes for sharing with friends.
Partnership Use: You can get cross promotions by collaborating with a company producing sauces and seasoning mixes for original recipe content. Special offers: During BBQ season, offer discounts or bundle deals on grilling items to attract customers.
Social responsibility: National UV Safety Month is an opportunity to inform customers about safe sun-safe grilling techniques.
Promotions to celebrate the patriotic holiday
To celebrate this important holiday, create promotions inspired by patriotism, which may attract more customers with the spirit of independence and freedom. Look at these marketing ideas below.
Patriot Product Spotlight: Independence Day presents a great opportunity to showcase products made entirely within America. In fact, including them in your marketing campaign during July might increase patriotic purchases because thirty-three percent of consumers are willing to spend more money on flags, decorations and even clothes because they have been made in America.
Themed discounts: July 4th For many years now, there have been July 4th sales. Make it interesting by providing 17.76% off which also happens to coincide with America’s year of independence.
Freedom Giveaways: Host giveaways linked to Independence Day that raise customer satisfaction and boosts their pride in country among themselves. It can be anything like store coupons, ‘Made in America’ badges etc.
Creative Content Development: Think up questions or blog posts that are about freedom that you can put on your website in honor of this holiday.
Reunion Month promotions for Family
With regard to online marketing campaigns, it’s the Family Reunion Month opportunity to capitalize on family values and connections. Content Creation in July. Here is how you can make the most out of this:
Discounts for families: Special discounts should be offered to those who purchase products meant for their entire household. These discounts promote family bonding, which improves overall family well-being.
Reunion-themed contests: Create a photo or video contest where people submit their most memorable moments from family reunions.
Bundling products: Make “Reunion Packs,” including matching shirts, outdoor party gear and offer a discount on these items when purchased for a family gathering.
Families may benefit from fundraising: Thus, through partnering with a non-profit organization that is dedicated towards assisting families, then customers can be urged into giving back. There should be a donate during checkout feature that shows the company’s commitment towards corporate social responsibility.
Summer Competitions
Although every contest is adored by the public at any time of the year but summer brings joy and excitement! Content Creation in July. Below are some tips to help boost your marketing plans.
Photo contests: Request your fans to creatively display your products. You may also ask them to upload photos from their favorite vacation spots this summer with the use of your items, like Starbucks for example.
Multimedia competitions: These consist of pictures, films or pieces of writing submitted by participants. This allows people with different types of creative talent and therefore a wider range of content that you can use in order to meet your own marketing requirements.
Interactive games: They are very enjoyable; they include questions about your brand or themes associated with summer. They also let customers have fun and be creative as well as think about your products.
Collaboration and cross-promotion on themes of summer
When it comes to revising marketing strategies, these months present opportunities for collaboration and cross promotions based on the time if year. When partnering with another brand, you get access to new markets, share resources and amplify each other’s efforts.
Identify potential partners: Look out for businesses that offer services or sell goods which work hand-in-hand with those delivered by yours. For example, there may be a designer in your area who specializes in beachwear who could partner up with local skincare products or possibly BBQ sauce that comes from a popular bottle which can be combined with artisanal meats. Make sure all these brands share the same values as yours!
Bundle offers around summer themes: Shared deals only during summer Create packages that will appeal most to the audience you want to reach. Consider merging them with those from another company to form comprehensive summertime funs.
Joint social media campaigns: Cross-promote through social media This is a cheap way of increasing one’s customer base online via social media promotion . You could see yourselves collaborating on a contest where customers win prizes or even make mini-series touching on joint ventures during summer.
Events hosted by co-hosts: Leverage summer energy to create outdoor events that are collaborative or virtual meeting places. Some of the activities include product demos, pop-up stores, or charitable fundraising events built around an exciting summer theme.
Special Sales for July
July is a hot month, providing a perfect chance to make some noise in your marketing campaign and boost your sales. These are the months of summer when business can do promotional activities like having special sales on July which many shoppers would be looking for seasonal discounts.
Here’s how you can go about it:
Flash sales: It’s all about that thrill of the chase. When time limited offers come up, people feel they must react immediately hence attracting instant traffic and creating quick sales. Content Creation in July. Say ‘Two hour sale on summer essentials’ and watch your conversion rates go through the roof!
Holiday deals: Use notable events like Independence Day in July as marketing opportunity. Maybe patriotic items on sale or 4th of July mega sale? You decide. Look at what Green Chef did—they were advertising great cash savings on subscription charges during the Independence Day holiday.
Sector-specific sales: Concentrate on specific industries which flourish in July e.g., grilling and other outdoor recreational items are quite popular during summers; thus deal with them.
Encouraging outdoor activities and leisure
Come up with a promotion strategy that motivates people to participate in outdoor activities while enjoying themselves. Here are some ideas to help you get started:
Spotlight outdoor products: For those businesses selling outdoor gear or similar accessories, give prominence to such products. For instance, things like tutorials explaining ways through which these items can improve one’s experience outdoors by hiking through the woods, camping by a lakeside etc.
Outdoor Challenges: Another way to engage with customers is by organizing fun outdoor challenges such as photo scavenger hunts, hiking challenges or ‘Biggest Catch’ contest for fishing enthusiasts e.t.c., these shared with their friends via social media networks
Partnering with local parks and recreation centers: Organizing outdoor community events could be an excellent option for you. This event may also provide a good opportunity for your company to showcase its products!
Promote eco-friendly practices: In your campaign, encourage them to respect nature, pick up after themselves and leave the outdoors cleaner than they met it. You are thus promoting good habits while at the same time aligning your brand towards responsible environmental stewardship.
Engaging audiences with World Emoji Day
World Emoji Day is celebrated every July 17th – a great chance for you to communicate with your audience in a fun and casual way. Here are some ideas.
Giveaway of emoji-themed items: Either start an emoji based contest or giveaway. Ask your fans to tell you what their favorite emojis or create one relating to the product line of the company.
Special promo codes using emojis: Employ emojis as special promo codes for that day. In this way, you keep customers in suspense regarding what else is on offer from you.
Emoji product launch: Consider launching emoji related products if it fits within branding concept. Just something interesting one can bring into his/her product line. Content Creation in July
User-generated content: Encourage followers to post images showing how they use emojis related to the firms’ product line in some form. This increases engagement and creates a sense of belongingness among consumers.
Organizing a charity fundraiser
In the spirit of goodwill, it would be nice if you held a charity fundraiser in one of the nearby recreational centers. Your business will give back to its society and improve its public image greatly.
So in brief:
Purpose Creation: Select courses that stem from your brands values & mission statement; e.g., because over 15% of the worlds population is disabled. How can your brand help empower / bring awareness to these people?
Marketing Strategy: Make use of your current marketing channels to tell people about this event. This could be done through social media, newsletters and websites. Content Creation in July. Consider educational and informative content related to the cause in question.
Incentive for Participation: Offer someone an opportunity to win a prize or get an exclusive discount, and excitement around involvement will bubble up. This kind of program compensates those who make donations above certain levels or encourage others’ attendance.
Collaboration: Engage online influencers/community leaders near you who can make your campaign more visible and credible/credible .
Keep track and share progress with followers: If they see you updating them with such updates like how much money has been raised so far at regular intervals they might become interested in other things like donations.
Summer vacation promotions
And therefore, campaigns during this period characterized by hot waves, beach trips and long summer nights should not be left hanging. Well planned summer vacation promotions during Content Creation in July would change how companies interact with their clients generation after another.
The following:
Offer Travel Bundles: Partnering with travel agencies or car rental firms will enable you to come up with exciting joint packages for customers. It may involve offering price cuts on cars hiring services or combining holidays with products as part of them.
Discounts For Some Seasons: Concession giving on summer clothes lines especially or items commonly used during holiday time can be more intriguing option that consumers look upon when they want value for their money spent.
Hold A Holiday Contest Where The Prize Is A Vacation Package: Brand buzz can be created by you by organizing a contest and offering an inclusive vacation package as the winning prize. Involving potential buyers and giving them incentives can help in building strong ties between customers and companies.
Can we offer summer bundles? Sun cream at a beach or camping equipment on the mountain are some of the products that could make your clients to keep coming back for more.
Make your Content Creation in July efforts stand out with print on demand
Use Gelato’s print-on-demand service to enhance your hot summer campaigns. That means, if you wish to give your promotional messages a personalized touch this summer, you can use personalized prints of t-shirts, mugs, wall art, phone cases and photo books etc.
To get closer to one’s marketing goals take advantage of Gelato’s print-on-demand service for sizzling summer campaigns. This means that if you want to personalize your promotional messages such as printing pictures on clothes, mugs, phone cases, wall arts or photo books during this period then you will be able to do so through their services.
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I am Ray Jones Digital
My current occupations: a Digital Marketer, Local SEO expert, Link Builder, and WordPress SEO specialist. Shopify SEO, Ecommerce Store Management, and HTML & WordPress Developer I have been practicing the above mentioned services for more than 10 years now As an SEO expert working with your ongoing projects.