6 Steps to Streamline Your PPC Keyword Research

Attempting to run a PPC campaign effectively with no keyword analysis is just like finding your key at night. This can get you there, but a few times on the way, it will make you fall on your face.

Fortunately, there are numerous incredible PPC Keyword Research tools that can be employed in order to kick start your way to more profitable advertising campaigns.

Why You Need a PPC Keyword Research Tool

A successful PPC advertisement campaign management is an ongoing process which consumes much time and money. For best outcomes, digital marketers create ads for each persona targeted. By the campaign and then adapt ad content and page landings for each ad set. This implies every person who clicks on an ad receives the most personalized and contextually relevant experience possible.

In this case, keywords play their part in PPC by linking users to appropriate advertisements. Digital marketers are able to bid on keywords such as PPC. Advertisement platforms (like Google Ads) for displaying their adverts once a user types. Those words into an appropriate search engine. In terms of conversion-focused goals of marketing campaigns. Keyword research helps digital marketers ensure their ads are shown only to users. Whose preferences and intentions regarding conversions fit into these marketing goals.

Efficient PPC Keyword tools help digital marketers accomplish many essential things:

• Find new keywords that potential customers might be looking for through search engines.
• Get estimates of the volume of searches for each keyword, to improve the funnel design.
• Analyze competition and benchmark cost-per-clicks across different keywords in order to optimize ad spend.

Poor keyword research can undermine all aspects of research and analysis that go into development of a PPC advertising campaign. Look at these 7 top performing ppc keyword research tools and use them to empower your next ppc campaign!

6 Best PPC Keyword Research Tools

Google Keyword Planner

Google remains one of the most popular online advertising platforms globally. While Facebook is ranked second with less than 20 percent market share out 40 percent total market share of pay per click advertising. Ultimately, Google has the most valuable PPC data in the market that can be accessed by marketers through Google Keyword Planner.

There are a number of useful features provided by this platform Marketers may use it as keyword finder, Evaluator for search volume and bidding estimation of keywords, or even exploit Google Trend forecasts and trends to identify new and emerging keywords to target.

Pros

When it comes from the world’s biggest online advertising network, keyword information is more precious than ever.

Cons

The range of capabilities is very narrow so it does not have tools for visualization such as other platforms which are more user-friendly.

SEMrush

A lot of the shop’s features are really amazing, making it a complete digital marketing tool. There is a Keyword Analytics tool in SEMrush other than SEO tools such as Competitors Study and Link Building. Just enter the search term you want to explore and get comprehensive global search volume analysis by country, average CPC and different variations that can be used in Google Ads campaigns.

Pros

SEMrush contains various additional tools that could be helpful for your business marketing like Advertising Builder or social media monitoring. The program works directly on the browser, which makes it easy to use and very user-friendly.

Cons

SEMrush only allows one user per account and if you have more accounts, be ready to pay extra for them.

Spyfu

SpyFu is an innovative PPC Keyword research software that is designed for digital marketers. It means spying on competitors so as to stay ahead of them. Accordingly users of SpyFu’s SpyFu PPC Keyword Tool have first type in their most powerful competitor’s name. The results page will show how many keywords are being targeted with paid advertisements by that domain, how many clicks they receive and how much money they spend advertising each month.

Pros

It may well be the most robust and feature-rich PPC tool for keyword research on this list. You can do your own keyword research, build keyword groups, find out what new long-tail keywords exist currently or what negative keywords you need to make your campaigns better; or conduct extended keyword research instead.

Cons

As these figures are merely approximations, it might not always be 100% accurate; nevertheless it should give you some idea on how you could proceed further with this knowledge.

Rank Tracker

While Rank Tracker is primarily an SEO tool we decided to include them simply because they came up with a new way of researching keywords. Rank Tracker uses 19 different ways of helping its users with PPC SEO purposes hence offer fresh suggestions regarding variations on search terms. Google Ads, SEMRush, Wordstream and KeywordTool.io are just some of the sources that this tool draws from so as to help users establish what are good keywords for their online marketing.

Pros

This tool is virtually unlimited in use and can work with other tools within SEO PowerSuite. Free keyword research data from various sources can give a general idea to digital marketers on which areas they should concentrate on.

Cons

It’s an application that runs on your computer. So it consumes quite a bit of memory especially when dealing with more complex queries. Other SaaS PPC keyword research tools access Google through the cloud resulting in lesser resources being used on your part.

Ahrefs

This is a wonderful PPC keyword research tools known as Ahrefs Keyword Explorer. In fact, we use it regularly in our SaaS SEO Agency. For instance, users can check their keywords performance on various search engines, get the best keywords from them and have them saved and segmented for the most profitable ones; see how competitive the chosen keywords are. Ahrefs also provides statistics on estimated clicks produced by specified words.

Pros

One of the best keyword generators we’ve ever seen comes with Ahrefs. By submitting a list of seed keywords to this tool, you will be able to get a number of alternatives that can be used in the campaign. Furthermore, it is one of the most sought after instruments used for finding new trending key phrases and improving target audience.

Cons

It is quite expensive as compared to other programs listed above. The cost for small businesses or minor marketing agencies might be too high though it does make sense considering its great abilities.

Keyword Tool

The developers have labeled Keyword Tool as an outstanding alternative to Google Keyword Planner.

What makes it unique? It employs algorithms based on Google Autocomplete that add hundreds or even thousands of long-tail variations for every single word. You would never find anything like this in other versions such as Keyword Tool Pro which could offer you roughly twice more related options within minutes than earlier editions did. Most of these multiple ideas cannot be found with any other search engine connected with Google such as Google AdWords’ Planner because they’re excessively “profitable” words hardly noticed by anyone else but you may notice them using Keyword Tool.

Pros

Provide search volume; average CPC; trends data for all suggested KW like many others do not show long-tails at all times and may give rise to new ads targeting possibilities only if marketers bother interpreting all these data correctly.

Cons

However useful yet very narrow application scope. This program is far from being perfect and the subscribers must add some more tools/ software to reach full satisfaction in terms of PPC or digital marketing.

Summary

Therefore, it is important to choose the best PPC search engine that will provide you with the most relevant information for your ads promotion.

These all are excellent keyword research tools. We liked Keyword Tool’s method of recommending keywords and how SpyFu has incorporated competititor analysis with keyword research into a single tool while retaining essential features for digital marketers’ keyword research.