Ways to Reduce Bounce Rate in WordPress

Ways to Reduce Bounce Rate in WordPress

Knowing how to reduce bounce rate can increase your sales and conversions.

In reality, bounces suggest that your visitors aren’t actively engaging with your site’s content.

In this video tutorial you’ll be taught how to reduce bounce rate while increasing SEO.

First, let’s define bounce rate.

What is Bounce Rate?

The bounce rate, measured by Google Analytics, is the percent of visits to your site that include:

  • Sessions on a single page that last no more than 10 seconds
  • Do not engage in any interactions.

No interactions means that there are no actions “no interactions” we mean that the visitors do not click on hyperlinks, sign up for any other service, or purchase any item.

Is Bounce Rate a Ranking Factor?

While many articles state that bounce rates are an important rank factor, Google has clearly declared that it’s not.

Then why should we be concerned about it?

Why Bounce Rate Matters

Engagement of visitors is essential to reaching your web-based goals. When website visitors interact with you, they will want to know more about the offerings you have to offer. Therefore, they sign up to emails, webinars, or courses, or purchase items.

Remember that within Google Analytics, bounces are the opposite of engagement. Thus, reduce bounce rate is essentially the same as improving engagement.

Although no website will please every user There are a few easy methods to decrease your bounce rate and achieve the goals of your website.

How to Reduce Bounce Rate

The steps listed below are based upon the common factors that cause reduce bounce rate. For preparation, you’ll be able to identify the pages you’d like to increase bounce rates on.

They are probably your most important pages such as the top page for your product or service.

Pay focus on #5, since this bounce rate busters can enhance your SEO.

1. Check for Broken Links and Forms

In the beginning, you should quickly find out if something is broken on the page. When we say broken, it means that it’s not functioning.

When something doesn’t work properly on a webpage users are dissatisfied and quit.

Here are a few examples.

  • Broken links
  • Sign-up forms for newsletters that aren’t working
  • Checkout cart that’s confusing or isn’t working.

Be aware of email confirmations. People expect to receive an email confirmation within minutes when they sign for something or purchase something.

If they don’t get the emails, they might end feeling that the website does not work. It could also cause a hesitation to divulge credit card details.

Are you able to have these auto-emails setup?

2. Place CTAs Near the Top

Make sure that your call-to action (CTA) or the your most crucial link is at the highest.

Most users don’t scroll down a webpage. The lack of scrolling is more prevalent when using mobile devices. Be aware this: the majority of web searches nowadays are conducted via mobile phones.

Simply by shifting you CTA higher, you will lower bounce rates and increase conversion rates.

3. Use Exit-Intent Popups

These clever pop-ups, created by OptinMonster are only displayed at the time that users are getting ready to go off the website.

When the cursor of a user is moved towards the browser URL bar, it will trigger one of these pop-ups. This is a great method of reducing bounce rates.

We utilize OptinMonster and have credited it with the ability to boost our conversions. They’ve got many collection of reviews from small-business users and some of the most well-known people such as Brian Tracy.

I like that you can choose from a variety of pre-designed pop-ups. They’re all professional looking therefore there’s no reason for you to mess around about design or employ an artist.

OptinMonster provides more than just Exit-Intent popups, however. For instance, you can utilize:

  • Geolocation targeting
  • Gamified wheels
  • Bars that float

To reduce the bounce-rate, you must to improve interactions This is precisely what OptinMonster is built to accomplish. Your traffic is worth nothing in the event that it does what it is supposed to do..

4. Optimize Buttons for Mobile Device Users

This is a simple one. When you’re using button to facilitate registration, make sure that they’re big enough for users with mobile devices to easily tap.

Try using a cell phone to browse your website. Take action by employing a developer to enhance your buttons or by using the WordPress website builder to accomplish this.

6. Get Feedback on User Experience

Even though Google Analytics will give you bounce metrics, it can’t provide you with the reason the reason users are moving like bunnies.

People who visit websites are typically eager to tell what they find bothersome about them about a site but.

There are many creative ways to get feedback. A common approach is to employ software to record feedback from visitors.

User Feedback: See What Your Visitors Are Thinking

It is a WordPress plugin, developed by MonsterInsights, the company behind MonsterInsights It is simple to install and gives you total control over the websites it will show on.

Read: How to Find Low Competition Keywords for Free

6. Experiment With Social Proof and Credentials

Social evidence in marketing is how trust and buying habits are propagated.

  • The likelihood of people purchase when they see others purchasing.
  • In addition, customers tend to be confident the website if they have positive reviews.

Plugins such as TrustPulse allow it to be simple to show verified purchases when they’re happening on your website. The frequency of these messages could trigger actions.

Also, think about including customers’ comments and reviews on your site.

Consider any the credentials your company might possess that you can showcase.

If, for instance, you sign up to an Chamber of Commerce, they typically give you a membership logo to be added to your website.

7. A/B Test Landing Pages

A/B testing is an essential part for conversion rate optimizing (CRO). Major brands like Amazon have hundreds of CRO tests on any given day.

The most efficient tests usually involve small adjustments like changing the “buy” button’s color or shape.

Concerning A/B testing to decrease bounce rates, you can consider one of the options listed in this list. Think of it as an examination of your eyes. “Is A better than B? Are B or C better than A?”

Small adjustments can bring clarity.

8. Create a Custom 404 Page

In order to avoid bounces that occur from pages that are 404 you should consider making a customized page for 404.

If you’re running a well-known CMS for content management (CMS) such as Drupal or WordPress and your theme may have an error page.

9. Improve Your Mobile Site Experience

Mobile users are more likely to be converted at a slower conversion rate than those who use desktops. Since mobile search is growing, and the majority of searches are being conducted via mobile devices, it is logical to make sure that your mobile site is optimized of your website.

To begin, let’s define what is meant by “mobile version of your site.”

In the past decade there were websites that had two different versions, one for desktop users and another specifically designed for mobile users.

In 2010, the idea of responsive design for websites became popular. Today, this is the norm.

A responsive website simply adjusts its layout to suit any size screen.

What’s a Good Bounce Rate?

The “good” bounce rate depends on the type of site as well as the industry and particular goals of the website.

To give a rough estimate based on my own experience, it’s hard to find a bounce rate that is less than 20 percent. Anything higher than 35% is alarming number and anything over 50% can be a cause for concern.

In light of the advice given is given, here are some things to consider.

  • 35 percent or less It is a great bounce rate, and is usually found on websites that are highly engaging like those that have high-quality calls-to action and interactive features. They are also websites that require users to spend a substantial amount of time, such as online games or web-based applications.

  • 36-49 percent The problem is that you should begin by identifying pages with high bounce rates. Make improvements similar to those mentioned in the following article.

  • 50 + Search for widespread issues such as content that isn’t appropriate for users, a bad user experiences, poorly-targeted campaigns that target the wrong audience.

It is important to keep in mind that these are only general guidelines as to what constitutes an “good” bounce rate can be different depending on the situation.

For instance an article on a blog or FAQ page that is comprehensively answering the user’s question could have a an extremely high bounce rate, however, it is still considered to be successful because users was able to find the information they required.


I am Ray Jones Digital
My current occupations: a Digital Marketer, Local SEO expert, Link Builder, and WordPress SEO specialist. Shopify SEO, Ecommerce Store Management, and HTML & WordPress Developer I have been practicing the above mentioned services for more than 10 years now As an SEO expert working with your ongoing projects.