What is Google Search Console Used for?

GSC, that is Google Search Console, is a powerful and free Google reporting tool which helps you to measure and analyze your website’s impressions, clicks, rank, average CTR and so much more. Additionally, it can assist in fixing technical issues on your websites as well as improving their health and SEO.

GSC can also do the following:

• Notify google when crawl errors are found through email messages
• Submit sitemaps and URLs for crawling by Google
• It Helps you to understand the queries your site appears for in Google
• To monitor how well your site does over time
• Identify indexing problems and ask Google to re-index pages
• Get Google alerts any time they find spam in your website
• Find out which external sites link to your own
• Discover what URL Google has taken as the canonical version and if it agrees with what you have chosen
• International targeting: check hreflang implementation on your site.

Should I consider GSC?

To own a website, thus, it is important to use the Google Search Console. In particular, SEO teams, digital marketers and business owners as well as developers of websites need to use it for the purpose of focusing on their sites’ health and performance. You can mix GSC with BrightEdge in your efforts to see all your rankings and performance data.

BrightEdge is integrated with GSC enabling us to be an all-in-one platform that allows you evaluate how your site performs. Like GSC, BrightEdge will send you alerts by means of Anomaly Detection when an increase in views and clicks or CTR happens on your website.

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Monitor Performance in GSC

On the left-hand side of Google Search Console click “search results”.

In this report there are filters available for you such as:

• Look for something that has been posted. You can look through images, videos, news stories and web pages as well. At the same time it is possible to relate various search terms.
  
• Time. Over here, one can filter searches between one week and 16 months and modify the period you are searching over too. Additionally there’s another “compare” section where you will be able to see how your website is doing in comparison to others on a weekly, monthly or annually basis and etc.
  
• Query term. You can find queries containing or not containing specific keywords with the help of query term filter, as well as locate exactly the same query.
  
• Page. The exact URLs can be found by use of the page filter thus enabling for comparing two URLs against each other.
  
• Country/territory. Here you may check your site’s performance in all countries available in your site.
  
• Device type – Mobile indexing is gaining more prominence; it has become more important than ever before to monitor how your mobile is performing across different devices. Filter out for instance your device kind like cell phones on desktops, tablet etc and assess both types of devices so that you know if your mobile SEO needs improving or not which would guide you on what decisions need to be made based on this criterion.
  
• Search appearance – With search appearance feature one could observe how rich snippets of text videos are doing, AMP articles among others

The Google Search Console reporting options

Google has various tools and reports that would assist you to find out and monitor performance data in GSC. Here are some of the most important ones:

URL Inspection tool: With this, you can tell what version of your page Google has indexed. You can also request a URL to be crawled by it.

Coverage Report: This report is very detailed and will show you how many pages of your site are indexed, which pages are not indexed, as well as why they aren’t.

Core Web Vitals Report: This lets you know how well your website performs according to Google’s UX report. Use this report to fix poorly performing pages based on real-world usage data

Mobile Usability Report: Determine your site’s mobile performance using the Mobile Usability report. Given that most of success comes from mobile devices for you then always ensure that you check on this report regularly.

Google provides videos that give both an introduction to GSC and the details needed to configure it and use the system. Most SEOs and digital marketers use GSC at least weekly or biweekly for getting better insights about their websites’ performances.