Synthesia vs InVideo – The #1 Pick Might Shock You

The AI video creation market has become increasingly competitive, with platforms offering different approaches to transforming ideas into professional video content. Two prominent solutions—Synthesia and InVideo—represent distinct philosophies in video production, each targeting specific user needs and creative workflows.

Synthesia specialises in AI-powered video creation featuring realistic avatars and synthetic speech, eliminating the need for cameras or actors. InVideo, meanwhile, focuses on comprehensive video editing capabilities with AI-enhanced features, extensive template libraries, and traditional editing tools combined with modern automation.

This detailed comparison examines both platforms’ capabilities, pricing structures, and ideal applications. Whether you’re creating corporate training materials, marketing content, or educational videos, understanding these tools’ differences will help you select the platform that best matches your video production requirements.

What Is Synthesia?

Synthesia positions itself as a revolutionary AI video creation platform that generates professional videos featuring lifelike AI avatars and natural speech synthesis from text scripts. The service eliminates traditional video production requirements like cameras, studios, or professional actors, allowing users to create polished content through written scripts and customisation options.

The platform particularly appeals to corporate trainers, educators, and marketers who need consistent, professional video content quickly and cost-effectively. Synthesia’s primary strength lies in producing multilingual video content with human-like presenters, all generated through simple text inputs.

Key Features of Synthesia

AI Avatar Technology

Synthesia’s signature feature transforms written scripts into videos featuring realistic AI avatars that speak naturally whilst maintaining consistent visual quality. Users can select from diverse avatar options representing different demographics and professional appearances, with premium plans offering custom avatar creation tailored to specific brand requirements.

Multilingual Voice Synthesis

The platform supports over 120 languages with natural-sounding speech synthesis, enabling global content creation without hiring multilingual presenters or voice actors. The AI voices demonstrate impressive naturalness and emotional range, making content feel authentic across different languages and cultural contexts.

Professional Video Templates

Synthesia offers polished video templates for various applications including corporate training, marketing presentations, educational content, and product demonstrations. These templates provide structured frameworks that ensure professional presentation standards whilst reducing content creation time.

Brand Customisation

Users can incorporate brand colours, logos, and visual elements into their videos, maintaining consistent brand identity across all video content whilst working within professional design frameworks that ensure quality output.

Script-to-Video Automation

The platform converts written scripts directly into complete videos, handling timing, pacing, and visual presentation automatically to produce professional results without requiring video editing skills or technical expertise.

What Is InVideo?

InVideo describes itself as a comprehensive video creation platform that combines traditional video editing capabilities with AI-powered features, extensive template libraries, and automated content generation tools. The platform focuses on accessibility and creative control, appealing to a broad spectrum of content creators from beginners to professionals.

InVideo targets social media managers, marketers, content creators, and small businesses who need versatile video content for multiple platforms and applications. The platform emphasises user-friendly interfaces whilst providing advanced editing capabilities for users who want granular control over their video production.

Key Features of InVideo

Comprehensive Video Editor

InVideo provides a full-featured video editor with timeline-based editing, layer management, and advanced effects. Users can create videos from scratch or customise existing templates, offering flexibility for both quick content creation and detailed video production.

Extensive Template Library

The platform offers over 5,000 professionally designed templates across various categories including social media posts, marketing videos, presentations, and educational content. Templates are optimised for different platforms and aspect ratios, ensuring content fits platform-specific requirements.

AI-Powered Content Generation

InVideo’s AI features include automated video creation from text scripts, intelligent media selection, and smart text-to-video conversion. The platform can generate complete videos from written content, automatically selecting relevant visuals and creating smooth transitions.

Rich Media Library

Users have access to millions of stock images, videos, and audio tracks, providing creative resources for diverse video styles and topics. The platform also supports custom media uploads for personalised content creation.

Advanced Text and Animation Tools

InVideo offers sophisticated text editing capabilities with animated text effects, custom fonts, and advanced typography controls. The platform provides smooth animation presets and custom animation options for professional-looking content.

Multi-Platform Optimisation

The platform creates content optimised for various social media platforms including YouTube, Instagram, TikTok, LinkedIn, and Facebook, with preset dimensions and formatting for each platform’s requirements.

Synthesia vs InVideo: Feature Comparison

Content Creation Approach

Synthesia focuses exclusively on AI-generated presenter-style videos with avatars delivering scripted content. The platform excels at creating corporate training materials, educational content, and professional communications where consistent, authoritative presentation matters most.

InVideo emphasises creative flexibility and comprehensive editing capabilities, supporting various content types from simple social media posts to complex marketing campaigns. The platform accommodates both automated content generation and detailed manual editing workflows.

Visual Content and Customisation

Synthesia’s visual approach centres on AI avatars with professional backgrounds and subtle visual elements that support the presenter-focused format. Customisation options include brand colours, logos, and template selection within structured frameworks designed for professional presentation.

InVideo provides extensive visual customisation through its comprehensive editing tools, vast media library, and animation capabilities. Users can create visually rich content with diverse imagery, video clips, animations, and effects whilst maintaining complete creative control.

Voice and Audio Options

Synthesia offers high-quality AI voices optimised for professional presentation delivery, with natural speech patterns that work effectively for educational and corporate content. The platform prioritises clarity and professionalism, ensuring consistent voice quality across all generated content.

InVideo provides multiple audio options including AI-generated voiceovers, access to royalty-free music libraries, and support for custom audio uploads. The platform offers greater flexibility in audio styling and editing capabilities.

User Interface and Workflow

Synthesia offers a streamlined interface optimised for script input and avatar selection. The platform guides users through content creation with intuitive text editors and straightforward customisation options, minimising the learning curve for new users.

InVideo provides a more comprehensive editing interface with timeline-based editing, drag-and-drop functionality, and extensive customisation options. The platform balances accessibility with advanced editing capabilities, supporting both quick content creation and detailed video production.

Output Quality and Versatility

Synthesia produces consistently professional video content optimised for business communication and educational applications. The platform prioritises presentation quality and professional standards, ensuring uniform output across all generated videos.

InVideo generates diverse video content suitable for multiple platforms and creative applications. The platform focuses on engaging, visually appealing content that works across different marketing channels and creative contexts whilst maintaining quality standards.

Pricing and Value Proposition

Synthesia Pricing Structure

Synthesia operates on a subscription model with clear tier distinctions:

• Personal Plan: £22/month with 10 minutes of video creation, basic avatars, and standard templates
• Corporate Plan: £67/month with 30 minutes of video creation, premium avatars, and advanced customisation
• Enterprise Plan: Custom pricing with unlimited usage, custom avatars, and dedicated support

The platform’s pricing reflects its focus on professional-grade AI avatar technology and the computational resources required for high-quality video synthesis.

InVideo Pricing Options

InVideo offers flexible pricing with multiple tiers:

• Free Plan: Limited video creation with watermarks and basic features
• Business Plan: £15/month with unlimited video creation and premium features
• Unlimited Plan: £30/month with additional storage, premium media access, and advanced features

InVideo’s pricing provides accessible entry points whilst scaling to accommodate professional content creation requirements, offering better value for high-volume video production.

Performance and Reliability

Synthesia’s Technical Performance

Synthesia delivers consistent performance for video generation, with processing times typically ranging from 5-15 minutes depending on video length and complexity. The platform maintains high standards for avatar realism and speech synthesis quality across all generated content.

The service provides reliable uptime with robust infrastructure supporting high-volume video generation without quality degradation. Processing speeds remain consistent even during peak usage periods, ensuring predictable workflow timelines.

InVideo’s Processing Capabilities

InVideo demonstrates efficient performance for video creation and editing, with faster processing times for template-based content and reasonable rendering speeds for complex projects. Most videos process within 2-10 minutes depending on length and complexity.

The platform handles various media formats effectively whilst maintaining consistent output quality across different video types and platform requirements, supporting smooth workflow integration.

Strengths and Limitations

Synthesia’s Advantages

Professional Presentation Quality: Produces polished video content with realistic AI avatars that maintain professional standards consistently across all generated content.

Multilingual Excellence: Supports global content creation with natural-sounding speech synthesis in over 120 languages, enabling truly international content strategies.

Corporate-Grade Features: Offers enterprise-level customisation, security, and support suitable for large organisations with strict quality requirements.

Consistent Output: Generates videos with uniform quality that maintains professional standards, ensuring brand consistency across all content.

Synthesia’s Limitations

Limited Creative Flexibility: Focuses exclusively on presentation formats without extensive creative or artistic video production capabilities.

Higher Cost: Premium pricing may be prohibitive for individual creators or small businesses with limited budgets.

Avatar Dependency: Relies heavily on AI avatars which may not suit all content types or brand personalities, limiting creative expression.

InVideo’s Advantages

Creative Flexibility: Supports diverse content types and creative styles suitable for various platforms and audiences, offering comprehensive editing capabilities.

Affordable Pricing: Offers accessible pricing tiers that accommodate different budget levels and usage requirements, providing excellent value for high-volume creators.

Comprehensive Editing Tools: Provides advanced editing capabilities alongside automated features, supporting both quick content creation and detailed video production.

Platform Optimisation: Creates content optimised for specific social media platforms and viewing contexts, ensuring maximum engagement potential.

InVideo’s Limitations

Learning Curve: More complex interface and feature set may require additional time investment for users seeking advanced capabilities.

Template Dependency: Heavy reliance on templates may limit unique creative expression for users requiring completely original content.

Processing Time: Complex projects may require longer processing times compared to simpler AI-generated content solutions.

Choosing Between Synthesia and InVideo

Your decision should align with your content goals, audience requirements, and production workflow preferences.

Choose Synthesia if you:

• Create professional training materials or corporate communications requiring consistent presenter-style content
• Need multilingual content for global audiences with natural-sounding speech synthesis
• Value professional appearance and consistency over creative flexibility
• Have budget allocation for premium AI video creation tools
• Work within organisations requiring enterprise-grade features and security
• Focus primarily on educational or corporate presentation content

Choose InVideo if you:

• Create diverse content for multiple social media platforms requiring different styles and formats
• Need comprehensive video editing capabilities alongside automated features
• Have budget constraints requiring affordable solutions with high-volume capabilities
• Produce content for multiple platforms with different requirements and specifications
• Value creative flexibility and extensive customisation options
• Focus on engaging, visually appealing content across various marketing channels